Lately there are more and more people using smart phones these days and various companies found several new ways how to approach to their customers and sell products even in more comfortable and customer friendly way, right through smartphones. New technologies are bringing more opportunities either for sellers or customers and one of them are mobile apps for Android and Apple smart phones, where the companies see huge potential in this modern age. The most favourite European airline – Ryanair took the chance and recently has launched their first mobile app to sell flights or do online check-in right from your smartphone device in the comfort of your couch. I’ve tried this app before my flight from Dublin to Bratislava and you can my review in the article below.
New Ryanair app has been already downloaded over 1 million times from Google play app store by people around the whole Europe. This app is good for planning your trip, managing booking, online check-in, flight info, hotels and car rentals. Pretty much, though. If you have your own Ryanair account, it makes it even more simple to use this app, since all personal details will be added automatically.
I was reviewing Ryanair app version 2.3 on my Asus MemoPad HD7 tablet, model nr. ME173X running on Android 4.2.2 with 2GB RAM memory.
1. DESIGN & RESOLUTION
Ryanair app is designed in the company’s colors – yellow and blue. The design itself is very nice and I really appreciate the simplicity of menu – everything important is to be found quickly and easily. The icon shows the logo of the company and I liked it, since it doesn’t look ugly on your app list or in the menu list. I recently uninstalled few apps, since they had ugly icon. Fortunately, Ryanair app isn’t one of them and the icon is smooth and in good resolution even on my big tablet’s screen. Low fares made simple – that’s Ryanair’s new motto and they took it seriously.
2. FLIGHT BOOKING
If you wish to book your flight with Ryanair mobile app, you’ll need a bit more of patience. Even my tablet, which runs on 2 GB memory had problems with the speed while searching for fares. The searching of flights and comparing prices was quite uncomfortable, since I had to wait longer for the loading of fares. The app shows you the fares of each flight on selected route in a week row, as we’re used to from their website, where you can just click and choose desired flight to book. The response for click in app takes way too long in my opinion and it’s more comfortable to book Ryanair flights via official website.
3. THE PAYMENT
After you’ve chosen your flights and fares, you’ll be required to fill out all personal details and credit card information to pay for selected flights. All issues form previous steps are past now, since in this step the app runs smoothly and it’s quickly responding. Although, some people say, that they’re being redirected from this step to the official Ryanair website, where they can finish purchase. It has never happened to me, but if it’s true, I find it as a serious bug that has to be fixed immediately. What’s the point of booking flights via mobile app, when you’re redirected to website afterwards?
4. ONLINE CHECKIN
According to new Ryanair policy, you can check-in 30 days before the flight departure if you pay for seat or 7 days ahead, if you want to have seats to be allocated automatically. I was checking-in 7 days prior to the departure and didn’t notice any trouble with the app. It’s quite comparable to check-in online, they just want your travel document details and few other personal information. After that, your boarding pass will be issued and is stored in app under Boarding pass menu, from where can be retrieved offline when needed.
5. BOARDING PASS
Mobile boarding pass looks really nice and makes you feel like you’re flying with non low cost airline. There’s your reference number displayed, sequence number and your seat number. Time of the gate closure and the time of departure are displayed on Ryanair mobile boarding pass, as well. The most important is the code, that is to be scanned at the boarding gate prior the boarding of the aircraft. I hope, there will be more and more airports, where the passengers can use mobile boarding pass instead of paper one, since doing online check-in 7 days prior to the departure is sometime too late for some travellers, who don’t have access to the computer and printer (Just to remind, Ryanair still charges their customers, if they forget to check-in online or print off the boarding pass).
By launching the mobile smartphone app, Ryanair got closer to their customers and gave them new way how to book flights and make it even more comfortable by launching mobile boarding passes. Sadly, there are only few airports, where you can use these mobile boarding passes instead of classical paper ones. I think, this app barely brings more customers to Ryanair, but it’ll definitely make flying with Ryanair more simple and friendy. Doing the online check-in with this app is quick, clean and fast and it saved me a lot of time, since I didn’t have to use computer. On the other hand, I still prefer to search for Ryanair flights and fares using the computer, since this app is too slow in some points and responses too late.
WHAT I LIKED ABOUT NEW RYANAIR APP
- it responses quickly mostly
- nice, smooth design & icon
- easy to use
- Online check-in
- Offline storage of your mobile boarding pass
- You can login to your Ryanair account
WHAT I DIDN’T LIKE ABOUT NEW RYANAIR APP
- slow when searching for fares
- being redirected to website after clicking on car rentals and hotels booking
- not possible to create Ryanair account
There are minor bugs, like the speed or stability, but I believe, that Ryanair will fix them all and develop one great app in the end to help passengers make their journey with Ryanair more simple. I just remembered a quote – life isn’t complicated, only people complicate it. And that’s what is the new Ryanair motto following – low fares, made simple.
Do you have any experience with using this app? Please, share them in the comments below the article.
Milan Bardun, because it’s better to travel, than to arrive.